Brand Communication Online Workbook

Tuesday 2nd June Lecture 3 slides that need to be put together for next weeks presentation - Concept - big idea - What does the flavours look like it - range  - How are we going to introduce it to the market/How are we going to promote it Show the reverse bried (macrotrend)  Confirm 5 flavours Make 3 flavour designs - consisted visual design  - Design in the inside  - earnest adams logo change colour and bigger - cahnge hand written font  How do u make the desings look more realistic? - Put bar codes in  - Make illustration around the cookies Presentation

Assignment Brief Notes Product concept for the New Zealand market that will enable them to better take  Work out what farmbake audience needs to be fulfilled and fulfil it better  Research Primary and Secondary of the category e.g websites, supermarkets (pak'n' save, new world, countdown)  Perceptual Mapping  Identitify a macrotrend, identitify the audience make sure it exists How well the idea shows in the presentation. Designing flavours, positioning the price, promotion pieces. Always go back to the brand universe, thinking about the competition, the audience.  "People are supporting kiwis, therefore EA should emphasize they are a local buissness run by local kiwis. Critique should balance head and tummy responses!
 - Collaborating with New Zealand Brands MacroTrend Ideas  - Transparency - Supporting Local - people want brands that are human e.g fix and fogg - Rebranding  -  Health trends - Organic/Vegan/...